Once you’ve configured your survey frequency under schedule, the next step is to pick an audience.
To pick your survey audience:
1. Choose the audience you would like to send the survey to. You can send the survey to all your contacts, particular lists, or a particular segment.
Note: If the survey frequency or type is set to "Transactional", you don't need to pick an audience. Since the transactional event happens in a different product and the trigger request is ad-hoc, you don't have to pick an audience.
2. You can choose to add new contacts, create a new list or a new segment, if the need may arise.
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3. Once your segment or list is selected, you can either schedule your survey to be sent later or send it right away. Click on 'Activate'