What is the difference between a contact, a list and a segment?
Modified on: Wed, 10 Aug, 2022 at 12:18 PM
- A contact refers to the unique attributes that are assigned to a single customer or respondent. Contacts can be grouped to create lists or segments
- As explained above, lists are a one-time grouping of contacts
- A segment refers to a grouping of contacts based on a specific set of conditions. Any contacts that match the conditions (even after the segment is created) will be added to the segment.
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